This could be the height of two letters in a typeface, like ‘e’ and’. The height is important in typeface because it defines the lower case letters. There are some terms that every graphic designer knows about when it comes to the typeface. Such professionals have to make sure that they make the right choice in terms of typeface so that they don’t end up confusing the target audience. This is because, they need to come up with the right typeface for a website or a brand, which would then become its identity. Typeface or typography is very important for web designers and graphic designers. Even though it is a small difference, and most people won’t really pay attention to it, but learning about such things can prove to be helpful. This is because, a font is of a specific size and typeface for example, Arial is a typeface, but when you make it bold and change its size then it becomes a font. When someone buys a computer, they see different typefaces on their system these typefaces can be large and look sharp, and shouldn’t be confused with the font. These typefaces are Arial, Helvetica, Times, and much more. There are so many typefaces that we use in our daily lives, or even see them around us, but are unfamiliar with what exactly they are. These letters don’t necessarily have to be alphabets they can be numbers, punctuation marks, and even symbols. To understand the alternate types of Helvetica, it is best to first learn about typeface and its use.Ī typeface can be best defined as a set of characters, which are of the same design. Most people know typeface as font however, it is much more complicated than this. However, sometimes brands need to change their text, and spice up things. The reason why people use Helvetica so much, especially graphic designers, is because it looks clean, has a bold texture to it, and is legible.
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